Protect & Impress: Why Your Business Should Invest in Custom Postal Boxes

When it comes to packaging, it can be easy to turn to standard-sized plain boxes and miss the opportunity to add a personal touch to your customer deliveries. With custom postal boxes, you can take advantage of multiple benefits to help you improve the appearance of your products, elevate your brand, and enhance customer satisfaction.

Read on to discover how branded postal boxes can transform your packaging strategy to leverage sales and customer loyalty for your business.

What Are Custom Postal Boxes?

Custom postal boxes are a type of packaging that is uniquely tailored to a company’s specific needs. They are a bespoke alternative to standard or pre-made packaging boxes that may not easily accommodate certain contents. Instead, personalised postal boxes can be built to the size and shape of any intended products and samples for a professional, quality finish.

Custom packaging provides the opportunity to showcase company branding and increase recognition for existing and potential customers and any other business connections. This is important for building customer trust and loyalty by enabling your customers to distinguish and favour you against others in your industry.

What Are the Benefits of Custom Postal Boxes for Your Business?

Custom postal boxes are a versatile and cost-effective packaging solution, offering you the opportunity to provide your customers with an experience they won’t forget.

Protect Goods

With the use of sturdy card stock and robust construction, any contents secured inside your branded postal boxes will be protected from dispatch to delivery.

Protective packaging will ensure the quality and improve the lifespan of your products and samples, perfecting the ordering experience for your customers and encouraging repeat purchases with your company.

Improve Brand Identity

Personalised postal boxes can be fully customised to your brand, helping to communicate your company values and personality in a professional, high-quality format.

Boosting your brand awareness will encourage you to be recognised and remembered as a trustworthy company, helping you stand out from your competition, attract new customers, and secure your existing ones.

Custom Experience

Custom packaging can lead to greater customer satisfaction by providing a more attractive and user-friendly packaging experience.

With bespoke features such as tissue paper, inserts and dividers, ribbons, and vivid artwork – you will enhance the unboxing experience for your customers and give them an incredible impression of your company.

Reduce Costs

Reducing the overall size of your packaging to fit the exact dimensions of your products can save money on packaging in the long run.

As we’ve mentioned, it will also help protect your goods from potential damage in transit, reducing the chance of needing to supply costly replacements.

Eco-Friendly

All our personalised postal boxes are made from FSC-certified materials, which means they can be recycled by you or the recipient.

This contributes towards your sustainability efforts, reducing your environmental impact and improving your reputation as a company. This is key for securing strong and long-term relationships with like-minded companies, suppliers, and other connections.

What Should Branded Postal Boxes Include?

When designing personalised postal boxes, you should aim to create artwork that is consistent with your brand to reinforce a professional and trustworthy appearance for your business. The box or box sleeve offers the space for the full-colour printing of your company name, logo, contact details, and any other relevant information.

The inside of the box, on the other hand, is the perfect opportunity to add a personalised message to communicate thanks and appreciation for your customer’s support. This could be achieved with a customised postcard insert or by printing directly onto the inside of the box.

You may also wish to include a variety of additions to enhance the unpacking experience for your customers and connections, including:

• Shredded or folded tissue paper
• Ribbons
• Dividers or inserts for added stability
• Surprise gifts (stickers, sweets, and so on)
• Discount code for their next purchase

Custom Postal Boxes from Secprint

From designing the perfect postal box to align with your product and brand identity, to utilising eco-friendly materials that resonate with your conscientious consumers and connections – custom packaging offers numerous benefits to boost your marketing strategy and gain a competitive edge.

To order postal boxes tailored to your requirements, please email us at info@secprint.co.uk or call 01709 780008.